The integration of the company in CEOE is a fundamental step to boost and consolidate its objective of being a strategic ‘partner’ of companies in the search for innovative solutions to the challenges of transformation and growth
McCann Worldgroup Spain joins CEOE as a new member of the business organization. The president of the entity, Antonio Garamendi, has officially welcomed McCann Worldgroup in a meeting with its CEO Marina Specht, held at the CEOE headquarters in Madrid.
During the meeting, both managers talked about the unquestionable power of creativity as a driver of the transformation not only of the business of companies and brands, but also of culture and society.
For McCann Worldgroup, the integration into CEOE is a fundamental step to boost and consolidate its objective of being a strategic partner of companies in the search for innovative solutions to the challenges of transformation and growth. In its conviction that the future of Europe must be built on greater collaboration between companies, which promotes a change in business models and the transformation and revitalization towards a modern economy, the integration of McCann Worldgroup into CEOE will be the “ideal” business framework to contribute their experience and promote those necessary synergies”.
In the words of Marina Specht, CEO of McCann Worldgroup, “we are going through a stage of permacrisis, where the only constant is uncertainty and permanent change. Only companies capable of knowing and following, at all times, the needs and behaviors of a changing consumer, will be able to adapt and face the future successfully. We live in an era of radical change, which requires new strategic approaches and also radical creativity, as well as greater empathy between companies and people.
At McCann Worldgroup we believe in the power of ideas and creativity to change companies and the world, and we are convinced that our incorporation into CEOE will contribute to adding value and accelerating the necessary collaborations to generate a more sustainable, more competitive business ecosystem, more effective, and capable of generating wealth and equality for all”.
McCann Worldgroup will from now on actively participate in the CEOE working groups that address issues of interest to its field of activity, contributing its ‘know how’ in digital business transformation, ecommerce, loyalty, branding, communication, and deep consumer knowledge and talent. The president of CEOE has thanked the work of the “recognized” global brand in our country and has shown his great satisfaction for the entry of McCann Worldgroup Spain into CEOE.
Antonio Garamendi has pointed out “the importance” of communication and marketing “in a connected world and where information is key to the development of the business fabric”. “CEOEE extends a hand to boost your growth and weave alliances between Spanish companies”.